Investment Strategy

Prana Investments believes that multi-family residential real estate located in inner-city neighborhoods has greater pricing inefficiencies than more conventional real estate investments. Greater inefficiencies offer an opportunity for better risk-adjusted returns than comparable non-regulated real estate assets. Some of the factors that contribute to the pricing inefficiency in the areas targeted by Prana Investments include:

• Significant government regulation

• Large variance in rents for similar units

• Differences in the condition of relatively
   similar buildings

• Lack of significant investment activity by institutional
   equity investors

• An absence of widely disseminated market information

• Little opportunity for significant new supply


The company seeks inefficiently-priced properties where tenant demand remains high and significant barriers to development exist. Prana produces investor returns through significant capital appreciation by addressing challenges at each property, stabilizing the asset, and taking advantage of normal tenant turnover.


Prana does not speculate on the direction of interest rates or the changing market conditions to earn a return, nor does it engage in development, re-development or large-scale renovations. Instead, its strategy is to earn a return for investors by stabilizing and revitalizing existing properties through professional management and prudent, cost-effective improvements, but without fundamentally changing the character of the structures.  By acquiring buildings that are occupied and that require no significant redevelopment or changes in the character and tenancy, investment risk is minimized.